ornaMELT

ornaMELT animation, music: flutter by bonobo

2009-04-25T05:26:00.000-07:00

2009-03-19T00:22:00.000-07:00

2009-03-19T00:00:00.000-07:00

The topic of this diploma is a chocolate factory and flagship store for the company Niemetz, where the visitors can glance into the manufacturing process of the delights. The firm was founded in the late 19th century.
Their now existing coffee shops in Linz and Salzburg as well as their whole company image is based upon the vibe of the monarchic coffeehouses.

The idea is to develop a formal language drawing on the neoclassic ornaments and explore the different material conditions of chocolate that vary from liquid to solid and also have characteristic surface and structure qualities. As the molded chocolates are simultaneously surface, ornament, the project shows that ornament as frieze, cornice and relief are not only decorative, but have the potential to become structural and volumetric while keeping their qualities like softness and plasticity.

The intention is to dissolve the ornamented graphical surface to a structural ornament.

molded pockets

2009-03-18T14:55:00.002-07:00

The building becomes a machine itself as all the technical equipment is molded into the floor slabs and walls.
The molded pockets also work on a larger scale. The public area that pushes through the building as an open volume is a set of large pockets. These split level pockets allow the visitors to observe the fabrication from above or be part of the machinery by seeing it from below.

site plan

2009-03-18T14:55:00.001-07:00

exploded view of the molded slabs

2009-03-18T14:54:00.000-07:00

circulation of candy& public pockets in the machine

2009-03-18T13:03:00.000-07:00

The circulation of candy is comprised of a network of pipes and conveyors moving ingredients and candy through the whole building .

The pockets dissolve from a solid surface to structure to create transparency and visually connect the fabrication and display areas.

facade diagram

2009-03-18T12:48:00.000-07:00

The inclined interior walls are consistent with the façade diagrid in both angle and position.
The structure is expressed as relief on the solid surface, where fabrication areas need controlled light conditions. The surface gradually opens up in the public areas to let natural light in.
The façade thickens up around the openings to create sun shading.

section A-A

2009-03-18T12:27:00.002-07:00

section B-B

2009-03-18T12:27:00.001-07:00

top floor plan

2009-03-18T12:26:00.000-07:00

first floor plan

2009-03-18T12:24:00.000-07:00

ground floor plan

2009-03-18T12:23:00.000-07:00

building system diagram

2009-03-18T12:22:00.000-07:00

Cool air is lead through the atrium into the double floor slabs, from here it is distributed.
The used hot air is exhausted through the façade.

Greg`s midterm comments

2009-03-18T11:02:00.000-07:00

•You have a strong idea about the chocolate molded floors and the
integrated machines.

• The facade dia-grid does not match your initial ambition of transition. The
facade should be more solid and less frame.

• Move more in the direction of molded ornamental surfaces.

• Design is strong where sheets dissolve from a solid to screen. The
structure and enclosure have this strategy. Focus on this.

• Why chocolate? Different states of the same material: glossy, edible,
liquid, hard, soft, structure and surface.

• What is the actual material? There are a many possibilities; you need to
do material research. (Prix thinks concrete) Explore new materials, cast
fiber concrete for example.

• For the finish surfaces you can use different materials that occupy the
same surface: aluminum, leather, porcelain, etc.

• Focus on how you use this strategy. Focus on the concepts of your
architectural ambitions; do not focus too much on the factory.

• The renderings should show the focal points of your research and the
different conditions of materials.

• Remember, the building is only the point of departure. The purpose of the
project is to test your goals and ambitions.

• Currently too much screen, it is overwhelming the project. Build more
solid into the project.

• The facade is one surface that is 6 floors high on the exterior but develops
into 6 surfaces on the interior. The facade wants to work at 2 scales, and
it wants to show the dissolving of surface into structure. These are the
main goals of the facade.

• A color scheme could be a strong addition.

Final Presentation Focus:

• Show the building within the city. (façade)
• Show the detail of wall turning into machine, floor, ceiling... (1 to 1 model)
• Dont build an overall model instead build the following:

o 1:50 Facade Model with first 2 meters of the interior (relief surface
that turns into structure)
o 1:25 or 1:50 Interior Models of rooms with seams and different
materials. how do materials transition.
o Site Model 1:1000

interior views

2008-12-23T15:27:00.002-08:00

section

2008-12-23T15:27:00.001-08:00

dissolving the pockets

2008-12-23T15:24:00.002-08:00

building system diagram

2008-12-23T15:24:00.001-08:00

relation of facade and interior

2008-12-23T15:23:00.001-08:00

circulation components

2008-12-23T15:22:00.000-08:00

exploded view of the slab (machines incorporated into the floors and walls

2008-12-23T15:20:00.000-08:00

facade studies

2008-11-28T06:29:00.000-08:00

section

2008-11-28T06:26:00.000-08:00

volute as a joint

2008-11-28T05:45:00.000-08:00

circulation components

2008-11-28T04:32:00.000-08:00

exploded programmatic view

2008-11-28T04:25:00.000-08:00

Greg`s comments

2008-11-28T04:24:00.001-08:00

Slides for kids: Charlie and Chocolate Factory? What is similar and what is not?
The program is loaded with character, but what is the architectural character?
Section: I want to see the chocolate building systems. What is the path of the chocolate? And what part of the process is visible.
It needs to be more than a metaphor on the façade. The section has a lot of potential.
Where the two worlds collide is a powerful design opportunity.
reDesign the actual factory components. *one week* Create the feeling of being in a giant machine. (in a victor horta way)
The façade will come but for now you should work on the sectional sequence and the factory qualities. "mouse trap"
Do not use vaults for organization. It needs to be an open volume.
You only need to work on one façade, focus more on spatial and volumetric design work.
Watch Charlie and the Chocolate Factory with the sound off!
Look at the Charlie Chaplin Film (the one in the factory)
Design the fancy apparatus not only the divisions.

Ornament Glossary

2008-10-26T13:16:00.000-07:00

George Hersey -The lost meaning of classical architecture 1988. Ornamental components derive from ancient Greek sacrificial rituals

Owen Jones-The grammar of ornaments 1856 .
37 propositions about geometry ,form and color.

Semper-style in the technical and tectonic arts 1860
Origin of architectural ornament is in the process of construction

Loos-Ornament and Crime 1908
Material based ornament

Semper>>>>
Ornaments are results of material shifts.I would like to work with this idea and give them different materiality, that changes their scale, depht and funtion. (concrete, reinforced ceramics)

Materials

2008-10-25T08:10:00.000-07:00

Ceramic tiles. Interior/Exterior.Very ornamented & completely flat and hygienic.
Reinforced Ceramics
(reinforced concrete??? pouring vs assembly)

How thick can a tile be until its not called a brick?
Transition from tile to brick

Institutional Identity & Facades

2008-10-25T08:09:00.000-07:00

The facade should be like a crunchy crust on the praline that keeps the chocolate
filling from spilling

Daylight/Nightlight

2008-10-25T08:06:00.000-07:00

Façade becomes image, image becomes façade
By day graphic icon-sunshade, air filter-By night luminous interior

Structural Systems

2008-10-25T07:55:00.000-07:00

The concept of moving from flat graphical to a volumetric goes also for the structure. A transition from a “linear” vector-active or surface-active truss structure in the public spaces to a form-active structure in the factory.

Organisation

2008-10-24T08:51:00.000-07:00

Circulation

2008-10-24T08:33:00.000-07:00

3 types of circulation

-fast elevators for workers
-cosy escalators and stairs for visitors
-slide for kids

The visitors path should flow on the staircases and connect the public and factory areas I want to focus on them and give them significance.

>>>ornamental becomes structural

Site-Neuer Markt, Wien

2008-10-24T07:43:00.000-07:00

The site is located in the center of the 1st district. It is a corner building that faces Neuer Markt. Dehmel, Gerstner, Oberlaa, Heiner, other imperial pastry shops are very close.

References-Ornamental Tools

2008-10-24T07:14:00.000-07:00

hard material represents something soft

flat surface gives the appearance of depht through articulation
ornament as construction
ornament>surface>volume

cue: creamy void*crunchy solid*spilled structure*liquid cuts*drape slab

Portfolio Summary-Focus of Interest

2008-10-24T07:05:00.000-07:00

In my previous projects I was interested in the transition, deformation of a skin, volume or structure by folding, bending or penetrating it to achieve various spatial qualities.

I experimented in various ways with the transition of pattern/ornament to structure. In my thesis I want to exploit the opportunities that lie in volumetric ornament. Moving from a flat ornamented surface to a structural ornament, should not just create a thick volumetric facade, but form the whole load bearing structure and interior.

OrnaMELT***Design Intent

2008-10-24T06:45:00.000-07:00

The topic of this diploma is a chocolate factory for the company Niemetz. A factory with store and a café & restaurant where the visitors can glance into the manufacturing process of the delights.

The firm was founded in the late 19th century.Their now existing coffee shops in Linz and Salzburg as well as their whole company image is based upon the vibe of the monarchic coffeehouses.The idea is to develop a formal language drawing on the neoclassic ornaments of the turn of the century and marry it with contemporary aesthetics of the alien nature of the 1st ave machine scenery.

The architectural ambition is to show that ornaments as frieze, cornice and relief are not only decorative ornaments but have the potential to become structural and volumetric while keeping their qualities like softness and plasticity.

The intention is to move from a ornamented/graphical surface to a structural ornament.

Parallel to the design of the building the redisigning of the corporate identity and packaging of Niemetz will be processed with the same initial point by a graphic designer Anna Kasnyik as a diploma for the Kartak Studio. (Former Hickmann Studio)