The topic of this diploma is a chocolate factory for the company Niemetz. A factory with store and a café & restaurant where the visitors can glance into the manufacturing process of the delights.
The firm was founded in the late 19th century.Their now existing coffee shops in Linz and Salzburg as well as their whole company image is based upon the vibe of the monarchic coffeehouses.The idea is to develop a formal language drawing on the neoclassic ornaments of the turn of the century and marry it with contemporary aesthetics of the alien nature of the 1st ave machine scenery.
The architectural ambition is to show that ornaments as frieze, cornice and relief are not only decorative ornaments but have the potential to become structural and volumetric while keeping their qualities like softness and plasticity.
The intention is to move from a ornamented/graphical surface to a structural ornament.
Parallel to the design of the building the redisigning of the corporate identity and packaging of Niemetz will be processed with the same initial point by a graphic designer Anna Kasnyik as a diploma for the Kartak Studio. (Former Hickmann Studio)
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