THIS BLOG IS ABOUT AN ARCHITECTURAL DESIGN FOR A CHOCOLATE FACTORY AND FLAGSHIP STORE FOR THE COMPANY NIEMETZ.
IT SHOWS THE THESIS WORK IN PROGRESS OF JULCSI FUTO (UNIVERSITY OF APPLIED ARTS VIENNA, STUDIO GREG LYNN)
The topic of this diploma is a chocolate factory and flagship store for the company Niemetz, where the visitors can glance into the manufacturing process of the delights.The firm was founded in the late 19th century. Their now existing coffee shops in Linz and Salzburg as well as their whole company image is based upon the vibe of the monarchic coffeehouses.
The idea is to develop a formal language drawing on the neoclassic ornaments and explore the different material conditions of chocolate that vary from liquid to solid and also have characteristic surface and structure qualities. As the molded chocolates are simultaneously surface, ornament, the project shows that ornament as frieze, cornice and relief are not only decorative, but have the potential to become structural and volumetric while keeping their qualities like softness and plasticity.
The intention is to dissolve the ornamented graphical surface to a structural ornament.
The building becomes a machine itself as all the technical equipment is molded into the floor slabs and walls. The molded pockets also work on a larger scale. The public area that pushes through the building as an open volume is a set of large pockets. These split level pockets allow the visitors to observe the fabrication from above or be part of the machinery by seeing it from below.
The inclined interior walls are consistent with the façade diagrid in both angle and position. The structure is expressed as relief on the solid surface, where fabrication areas need controlled light conditions. The surface gradually opens up in the public areas to let natural light in. The façade thickens up around the openings to create sun shading.
•You have a strong idea about the chocolate molded floors and the integrated machines. • The facade dia-grid does not match your initial ambition of transition. The facade should be more solid and less frame. • Move more in the direction of molded ornamental surfaces. • Design is strong where sheets dissolve from a solid to screen. The structure and enclosure have this strategy. Focus on this. • Why chocolate? Different states of the same material: glossy, edible, liquid, hard, soft, structure and surface. • What is the actual material? There are a many possibilities; you need to do material research. (Prix thinks concrete) Explore new materials, cast fiber concrete for example. • For the finish surfaces you can use different materials that occupy the same surface: aluminum, leather, porcelain, etc. • Focus on how you use this strategy. Focus on the concepts of your architectural ambitions; do not focus too much on the factory. • The renderings should show the focal points of your research and the different conditions of materials. • Remember, the building is only the point of departure. The purpose of the project is to test your goals and ambitions. • Currently too much screen, it is overwhelming the project. Build more solid into the project. • The facade is one surface that is 6 floors high on the exterior but develops into 6 surfaces on the interior. The facade wants to work at 2 scales, and it wants to show the dissolving of surface into structure. These are the main goals of the facade. • A color scheme could be a strong addition.
Final Presentation Focus:
• Show the building within the city. (façade) • Show the detail of wall turning into machine, floor, ceiling... (1 to 1 model) • Dont build an overall model instead build the following: o 1:50 Facade Model with first 2 meters of the interior (relief surface that turns into structure) o 1:25 or 1:50 Interior Models of rooms with seams and different materials. how do materials transition. o Site Model 1:1000